In this case study we’ll be talking about widow downsizing. The seller was a recently widowed member of the community and our place of worship. She was referred to me by a mutual friend. As sweet and mild mannered as she was, she was equally sharp and capable of doing what it takes to get what she wants!
I took the time to sit down with her and her son to explain my pricing strategy and recommendations. This included a discussion around some minor repairs and a little staging. The recently widowed seller was all over it. She got the landscaping done, her deck refinished and the whole house was cleaned top to bottom. She even touched up paint in several areas. Extra furniture was eliminated as a final effort and the house was ready to show in its best presentation.
Although she was concerned we priced the home too high, I was confident that my pricing was spot on. Sure enough we sold the home in 3 weeks and for 97% of the asking price! She was thrilled and was happy to downsize and move close to her grandchildren.
If you’d like to learn more about specific details when it comes to widow downsizing, please reach out to me directly. For additional information about buying or selling a home, you can visit my YouTube Channel here.